Hard Rock Café sales revival helps boost performance

26 April 2006
Hard Rock Café sales revival helps boost performance

A Hard Rock sales renaissance has helped boost the performance of owner Rank group since the start of the year.

Hard Rock, which includes a café and hotel business, saw like-for-like sales in company-owned cafes increase by 9%, with food and beverage sales up 12% and merchandise sales up 4%.

Hard Rock attributed much of the success to the relocation of its New York site to Times Square last summer.

The company remains on course to add a further five or seven new cafes this year, most of which will be operated by franchise partners.

Ian Burke is now chief executive of Rank Group after taking over from Mike Smith in March.

Hard Rock seeks London hotel >>

Hard Rock ambitious growth plan >>

Hard Rock profits jump 25% >>

By Alix Young

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking