Harry Ramsden's has made a return to Yorkshire, having opened a site in Shipley this week.
The new outlet is a partnership between Vikesh and Dimple Patel of JVP Ventures and Harry Ramsden's management team.
Vikesh Patel said: "Speaking as a Yorkshire man, I am absolutely thrilled to bring Harry Ramsden's back to the home of its founder.
"Our Shipley outlet takes the form of a ‘traditional local' which is designed to serve the local community and this will be the first of many. We are actively seeking various sites across the region where we can open more locals, as well as larger, ‘destination restaurants' and already have two further openings planned for later this year."
The opening was attended by the Lord Mayor of Bradford, who was joined by the brand's mascot Harry the Haddock.
The Lord Mayor of Bradford said: "I'm delighted that Harry Ramsden's has decided to come back to Yorkshire and especially that they have chosen to start this welcome return in the Bradford district."
Joe Teixeira, chief executive of Harry Ramsden's added: "With today's opening, we are pleased to fulfil a long held ambition to bring Harry's home to Yorkshire.
"We are also delighted to unveil the new contemporary look and feel which has played its part in allowing the brand to reclaim its rightful place as one of the nation's favourites, as was confirmed recently in an independent industry survey of 5,000 UK consumers."