Search
The Caterer

Harvester sees modest decline in calorie consumption after menu labelling introduced

20 September 2011 by
Harvester sees modest decline in calorie consumption after menu labelling introduced

Casual-dining chain Harvester has seen average calorie consumption fall by about 25 calories per person since it introduced calorie labelling on its menu in March 2011.

The Mitchells and Butlers-owned business was one of the first to print dish-by-dish calorie information on menus.

It said the 25 calorie reduction equated to a fall of about 2% as a result of a slight shift by customers from red meat dishes into white meat and fish, and changes in dessert choices.

Adam Martin, marketing and strategy director, said: "It's early days and there are many factors at work here, however, it appears that there has been a small, but discernible change in behaviour by our guests. Our menu gives customers the flexibility to choose a meal that's tailored to their taste and calorie preference. Customers have been using this choice by opting for slightly lower calorie side dishes, for example by swapping fries for mash or new potatoes."

Will calorie information on menus have any effect? >>

Restaurant Association blasts calorie labels plan >>

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

Blogs on Caterersearch.com ](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.caterersearch.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!