Heineken to deliver 500,000 schooner glasses into on-trade in 2012
Brewer Heineken is to deliver half a million new branded schooner glasses - the two-third pint measure made legal last October - into the on-trade in 2012.
The news came as the company urged pub licensees from Yorkshire and Teesside to boost draught sales by serving beer in schooners at its "Make mine a Schooner" trade event at the Biltmore Bar & Grill in York.
Heineken is encouraging pubs, restaurants and hotels to cash in on the excitement and interest that the new serving size can bring to the beer category with a range of the new branded glasses for its premium lager brands, Heineken, Amstel and Tiger.
Speaking at the launch, Mark Evans, owner of the Black Olive bar, Hartlepool Marina, said: "I think the new glasses will go down well. The schooner will appeal to men and women and it will make an ideal serve to go with food. We can't wait to start offering our customers the chance to try the new glasses."
Karen Waugh, owner of Kennedy's Bar & Restaurant in York, added: "The schooner is fantastic. It's very female-friendly. It's an attractive glass, easy to hold and my customers will love it."
Event host Duncan Barlow, regional sales director, Yorks & Tees, Heineken, said: "We welcome the new two-thirds of a pint measure and the boost it will bring for many of the region's pubs, hotels and restaurants. Heineken is planning to deliver half a million new branded glasses into trade outlets throughout the UK in 2012 to give licensees the opportunity to extend consumer choice and capitalise on the sales boost that a new drinking experience can offer."
All aboard the schooner - the two-third pint measure >>
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By Neil Gerrard
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