Heineken to deliver 500,000 schooner glasses into on-trade in 2012

26 March 2012
Heineken to deliver 500,000 schooner glasses into on-trade in 2012

Brewer Heineken is to deliver half a million new branded schooner glasses - the two-third pint measure made legal last October - into the on-trade in 2012.

The news came as the company urged pub licensees from Yorkshire and Teesside to boost draught sales by serving beer in schooners at its "Make mine a Schooner" trade event at the Biltmore Bar & Grill in York.

Heineken is encouraging pubs, restaurants and hotels to cash in on the excitement and interest that the new serving size can bring to the beer category with a range of the new branded glasses for its premium lager brands, Heineken, Amstel and Tiger.

Speaking at the launch, Mark Evans, owner of the Black Olive bar, Hartlepool Marina, said: "I think the new glasses will go down well. The schooner will appeal to men and women and it will make an ideal serve to go with food. We can't wait to start offering our customers the chance to try the new glasses."

Karen Waugh, owner of Kennedy's Bar & Restaurant in York, added: "The schooner is fantastic. It's very female-friendly. It's an attractive glass, easy to hold and my customers will love it."

Event host Duncan Barlow, regional sales director, Yorks & Tees, Heineken, said: "We welcome the new two-thirds of a pint measure and the boost it will bring for many of the region's pubs, hotels and restaurants. Heineken is planning to deliver half a million new branded glasses into trade outlets throughout the UK in 2012 to give licensees the opportunity to extend consumer choice and capitalise on the sales boost that a new drinking experience can offer."

All aboard the schooner - the two-third pint measure >>

Government relaxes laws on beer, wine and bread sales >>

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking