Visitors to Hospitality 2011 won't miss any of the action from the Bocuse d'Or culinary event in Lyon on 25-26 January, after show organisers Fresh RM decided to screen the competition live at the show.
The screening at the exhibition, which takes place on 24-26 January at the NEC in Birmingham, means that visitors will be able to cheer on Britain's representative, Simon Hulstone (pictured).
The competition will be shown live on big screens above Hospitality 2011's La Parade des Chefs restaurant.
Toby Wand, group event director at Fresh RM, said: "By showing Bocuse d'Or, Hospitality 2011 is aiming to enhance the evident industry support and add value to the visitor experience. We know that people in the culinary world will really appreciate this late addition to the show.
"There is a huge amount of interest in the Bocuse d'Or because it is such a prestigious event, particularly this year with Simon Hulstone competing. We wanted to ensure that visitors had the chance to view it live and show their support. We hope this screening will provide the icing on the cake, particularly for chefs, of what promises to be an exciting and inspirational three days. We wish Simon all the very best in his efforts and we look forward to cheering him on with the rest of the industry from the NEC!"
Action and live interviews from Bocuse d'Or will be screened on Wednesday 26th January. The screening is sponsored by Compass Group and the Catering Equipment Suppliers Association (CESA).
Hulstone, chef-proprietor of the Michelin-starred Elephant bar and restaurant in Torquay, Devon, is one of 24 chefs to have qualified for the finals of Bocuse d'Or. Named in honour of internationally renowned French chef, Paul Bocuse, it is staged every two years and gives young chefs from a number of countries an opportunity to show their culinary skills.
Hulstone said: "I am really looking forward to participating in Bocuse d'Or because it is the biggest culinary competition for individual competitors. I am delighted that visitors to Hospitality 2011 will have the opportunity to watch the action and cheer me and my commis chef on during this prestigious competition. It is our aim to fly the flag for Britain's culinary reputation by getting the highest placing we can against some of the best international chefs in the business."
Hospitality 2011 is the only UK event of 2011 calendar appealing to an audience of senior hospitality and food service decision-makers and will attract a 12,000-strong audience.
The show covers Food & Drink, Equipment, Interiors, Exteriors & Tableware plus Technology, It will stage Business Seminars featuring inspirational speakers including Alex Polizzi, Channel Five's Hotel Inspector, and Business Mentoring Sessions featuring leading industry names.
Another highlight is the CESA Innovation Zone from the Catering Equipment Suppliers Association (CESA), showcasing everything that is new in catering equipment.
By Neil Gerrard
E-mail your comments to Neil Gerrard here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Looking for a new job? Find your next job here with Caterersearch.com jobs