The decline and fall of the celebrity chef's empire was, to some, the inevitable result of an oversaturated market; a swollen business that had had its moment in the spotlight. Emma Lake looks at what lies ahead for casual dining operators
When Jamie Oliver opened his first casual dining Italian restaurant in Oxford in 2008, people queued around the block for a table. The celebrity chef had set out to "democratise the mid-market" and for the first five years he "killed it", with the chain growing to more than 40 sites.
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