Icelandic healthy eating chain Saffran has debuted in the UK, with the opening of a restaurant in Greater Manchester.
Saffran, which has three restaurants in Iceland as well as a branch in Orlando, Florida, USA, has opened at the city's Trafford Centre.
The group hopes to open three further sites in the area in the coming 12 months, as part of plans to create a nationwide chain of more than 30 outlets over five years.
The Trafford Centre restaurant has a capacity of 150 seats and serves the group's signature menu of international dishes ranging from pizzas and burgers to curries and desserts, all containing 650 calories or less and priced below £10.
None of Saffran's dishes are fried, and chefs do not use white flour, white sugar or additives such as mono sodium glutamate in their cooking.
Commenting on the launch Jay Jamchi, president of Saffran, said: "The reason why we've selected Manchester as our launch city is because the prominence the Trafford Centre offers.
Sammy Jones, associate at property consultant GVA, which advised Saffron, added: "The Trafford Centre is a prime location with a consistently high footfall level, which will provide an ideal test bed to trial the concept in the UK. If successful, we will then work with Saffran to roll the concept out across the country."
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By Kerstin KÁ¼hn
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