Icelandic healthy eating chain Saffran opens in Manchester

28 November 2012 by
Icelandic healthy eating chain Saffran opens in Manchester

Icelandic healthy eating chain Saffran has debuted in the UK, with the opening of a restaurant in Greater Manchester.

Saffran, which has three restaurants in Iceland as well as a branch in Orlando, Florida, USA, has opened at the city's Trafford Centre.

The group hopes to open three further sites in the area in the coming 12 months, as part of plans to create a nationwide chain of more than 30 outlets over five years.

The Trafford Centre restaurant has a capacity of 150 seats and serves the group's signature menu of international dishes ranging from pizzas and burgers to curries and desserts, all containing 650 calories or less and priced below £10.

None of Saffran's dishes are fried, and chefs do not use white flour, white sugar or additives such as mono sodium glutamate in their cooking.

Commenting on the launch Jay Jamchi, president of Saffran, said: "The reason why we've selected Manchester as our launch city is because the prominence the Trafford Centre offers.

Sammy Jones, associate at property consultant GVA, which advised Saffron, added: "The Trafford Centre is a prime location with a consistently high footfall level, which will provide an ideal test bed to trial the concept in the UK. If successful, we will then work with Saffran to roll the concept out across the country."

Tommi's Burger Joint to come to London >>

The rise of the healthy fast-casual chains >>

By Kerstin KÁ¼hn

E-mail your comments to Kerstin KÁ¼hn here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-Newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking