Search
The Caterer

Internet sales and promotions boost Domino's Pizza sales

09 January 2007 by
Internet sales and promotions boost Domino's Pizza sales

Domino's Pizza's special promotions and the expansion of its internet sales have boosted confidence it will deliver full-year results ahead of market expectations.

Internet sales attracted record numbers of new customers, with average online orders 25% higher than those taken by phone.

E-commerce sales for the group grew by 43.8% with sales of £20.1m, compared with £13.9m in 2005.

The pizza delivery chain saw December's promotional Meltdown pizza inflate like- for-like sales 13%, compared with the previous year.

Like-for-like sales for the year ending 31 December were up 9.7%.

In the group's Christmas trading statement, chief executive Stephen Hemsley, said: "Another year of strong like-for-like sales is attributable to our ongoing efforts to develop fresh and appealing menu options, maintain high standards in our stores and take great care of our customers."

The group achieved 46 new openings taking the portfolio to 451 sites.

Helmsley said: "Although we did not achieve our goal of 50 new stores in 2006, we were encouraged by the accelerated openings of 25 in the second half of the year an adding 46 stores remains very good progress."

The statement also announced the promotion of chief operating officer, Chris Moore to the board-level position of deputy chief executive with immediate effect.

Domino's share buy-back >>

Best Pizza & Pasta Awards >>

Domino's Corporate website >>

How to buy a franchise >>

By Emily Manson

E-mail your comments to Emily Manson here.

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.