Italian all-day restaurant and café concept Terra Terra will launch on Finchley Road, north London, this September.
The two-floor restaurant, which incorporates an open bakery, will also function as an intimate cocktail space in the evenings.
The site's design will be themed around Tuscany, while the food offering itself will draw on inspiration from the food markets of Bologna and Florence.
Drinks will be curated by mixologist Walter Pintus, whose work has graced sites including the Ritz and the Mandrake.
The site is the first of a number of planned casual offerings from hospitality management firm the Ghost Group.
Piers Walker, creative director of the group, said: "Terra Terra will provide its customers with exceptional quality food and drink at affordable prices.
"Seating 40 diners on each floor creating a lively and buzzing atmosphere but simultaneously diners will experience those sought after relaxing vibes Londoners are seeking."