Asian-inspired fast casual restaurant brand Itsu is to open another 10 to 15 regional sites within the next 12 months.
The news came as the company, which started life in London, announced that it was to open its 58th site, this time in Reading, on 28 August.
The new business is part of Itsu's national expansion drive focusing on key regional sites.
It will be located on Queen Victoria Street, and will also be launching a breakfast menu including a range of hot dishes from porridge to poached eggs as well as a variety of breakfast smoothies and juices.
Said Takhamt, director of development at Itsu, said: "We're excited to be introducing our ‘eat beautiful' concept to Reading. The demand from customers who travel from Reading to London has been a huge driver in opening up here.
"Our customers want amazing flavours from the Far East; high in nutrients yet refreshingly low in calories and saturated fat. We're proud to offer protein-packed, healthy and ethically sourced food to satisfy breakfast, lunch and dinner, all freshly prepared in each Itsu every day."
Itsu was founded in 1997 by Pret a Manger co-founder Julian Metcalfe. It opened its first site outside London in Oxford in 2014, followed by Brighton in 2014.
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