Celebrity chef Jamie Oliver has denied reports claiming he is planning a chain of high-street delis.
The former Naked Chef, who opens his high-street restaurant concept Jamie's Italian next year, was reported to be in discussions to launch an Italian food range alongside the eateries.
The Scotsman newspaper suggested his range would be similar to that of restaurant chain Carluccio's, which sells products including pasta sauces, breads and olive oil.
However, a spokesman for Jamie Oliver denied there was any truth to the report.
"The report is riddled with inaccuracies," he said.
Jamie's Italian will serve classic Italian food inspired by the dishes in Oliver's cookery books with affordable pricing and a neighbourhood restaurant feel. Breakfast, lunch and dinner will be served seven days a week with around 160-180 covers.
The first Jamie's Italian will open in Bath in March next year and will be housed in a Georgian property in the city centre. The second site has been secured in a 1970s office block in Brighton, with a third restaurant in Cambridge to follow.
By Kerstin Kühn