Jamie Oliver expands Jamie's Italian into Asia

25 August 2009 by
Jamie Oliver expands Jamie's Italian into Asia

Celebrity chef Jamie Oliver is set to expand his high street restaurant chain Jamie's Italian to Asia.

Hong Kong-based Tranic Franchising has partnered with Oliver's company to roll the concept out across the continent, with up to 30 restaurants planned.

The group plans to launch the first Asian Jamie's Italian in Hong Kong in the first half of next year, with a further five outlets planned for the city and Singapore.

Tranic hopes to roll out another 24 restaurants in other parts of the region over the next five years, with China, Japan, Taiwan and Korea among the most likely candidates for location.

The company will set up a development hub in Hong Kong, which will provide all regional support in licensing, real estate, training and logistics for the project.

Kevin Bacon, managing director of Jamie's Italian International, said the concept's appeal could translate into almost every major city in the world.

"When it comes to going international, we want to do it with partners who share our ethos and ethics and want to grow alongside an exciting business; we believe, together with Tranic Franchising, that we can make Jamie's Italian a phenomenon in Asia," he said.

Jamie's Italian launched in Oxford last year and currently operates five restaurants in the UK. It opened its first central London outlet in Canary Wharf earlier this month and will launch two more sites this year in Guilford and Cardiff.

First Jamie's Italian in central London to open ahead of plan >>

Jamie Oliver to open flagship Italian restaurant in Covent Garden >>

Oliver to open first Jamie's Italian in London >> By Kerstin Kühn

E-mail your comments to Kerstin Kühn here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs
Looking for a new job? Find your next restaurant job here with Caterersearch.com jobs

Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking