Jamie Oliver plans second restaurant chain called Union Jacks
Celebrity chef Jamie Oliver is set to expand his presence on the high street by opening a new restaurant chain called Union Jacks.
Building on the success of Jamie's Italian, which has grown to 18 restaurants across the UK in just three years, Oliver now plans to launch the second chain of restaurants.
Details on the new chain and exactly what type of food it will offer have not been revealed as work is still in the planning stages.
However, a spokesman for Jamie Oliver confirmed the plans for a second chain. "We are working on a new restaurant concept called Union Jacks but we are at an early stage with this and the exact type of food on offer hasn't been decided," he said.
Jamie's Italian, which is headed up by managing director Simon Blagden, opened its first site in Oxford in spring 2008 and now operates 18 restaurants across the UK.
The group plans to grow to 25 outlets by the end of this year and recently signed on sites in Milton Keynes and St Albans as well as the new Westfield Stratford City in east London.
According to the latest publicly available accounts, sales at the chain were £19m in 2009.
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By Kerstin Kühn
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