Jamie Oliver is to open a branch of his new restaurant concept, Union Jacks, at the Bluewater shopping centre in Kent in the summer.
The new site will be the second restaurant opening for the celebrity chef at Bluewater, where he already operates a Jamie's Italian. It will be located on the lower Thames Walk at the entrance to the recently opened Plaza.
Oliver launched the British-influenced restaurant group at the Central St Giles development in London's West End last November. After a second site, due to open in Chiswick next month, and a third in Winchester, Hampshire, the Bluewater restaurant will be the chain's fourth branch.
Commenting on the launch, Guy Thomas, head of retail leasing at lend lease at Bluewater, said: "Union Jacks is one of the most talked about concepts in the industry, so to be hosting the brand so early in its expansion is a credit to Bluewater."
Simon Blagden, managing director of Jamie Oliver Restaurants, added: "We are excited to be opening at Bluewater. It has proved to be a brilliant site for Jamie's Italian since we launched last autumn, so we are delighted that it will become home to Union Jacks."
Oliver launched Union Jacks together with US chef Chris Bianco. The menu is centred on flatbreads and wood-fired cooking methods, with the majority of ingredients sourced from within Britain.
Shelley Sandzer acted for Bluewater while Graeme Waite acted for Union Jacks.
By Kerstin Kühn
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