Jamie Oliver tops online chef profile list

29 January 2008
Jamie Oliver tops online chef profile list

School dinner campaigner Jamie Oliver has a higher online profile than Big Food Fight co-star Gordon Ramsay, according to new research.

Online identity company Garlik rated a host of celebrity chefs by looking at their popularity, impact, activity and individuality on the web using a piece of software called QDOS.

QDOS creates an online score for candidates by analysing 25 different types of website ranging from social networking sites such as Facebook and Linkedin, to blogs, news sites and home pages against the above criteria.

Jamie Oliver's QDOS score of 6142 was inflated by his impact score, which means his name is widely referenced and his actions online are observed by a large group of people.

Second in the list was Gordon Ramsay (5346) with TV chef Nigella Lawson third (5214). However, Michelin winner Gary Rhodes did not feature in the top 20.

Tom Ilube, Garlik's chief executive, said: "In the world of celebrity, where some people will do anything to stay in the limelight, the online world is becoming the new place to be seen. Those who do not embrace the internet risk being left behind while digitally savvy celebs use the internet to promote themselves to best effect."

Top five profiled chefs online

1. Jamie Oliver

2. Gordon Ramsay

3. Nigella Lawson

4. Rachael Ray

5. Dom DeLuise

To find your own QDOS score got to http://qdos.com/

Exclusive: Gary Rhodes and Anthony Demetre on winning another Michelin star >>

No top awards for restaurants in this year's Michelin guide >>

Hugh Fearnley-Whittingstall calls on industry to switch to free-range poultry >>

Gordon Ramsay to launch UK chef academy >>

By Jo Chapman

E-mail your comments to Jo Chapman here.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking