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Jamie's Italian spearheads new tranche of restaurants at Westfield London

07 April 2010 by
Jamie's Italian spearheads new tranche of restaurants at Westfield London

Westfield London, the £1.6b shopping mall in White City, has announced a series of new restaurant launches led by the third London opening of Jamie Oliver's high street chain Jamie's Italian.

The Westfield opening will be the 15th outlet for Jamie's Italian, which the celebrity chef launched two years ago. He currently operates nine restaurants in the South of England and Cardiff, with further restaurants set to open in Leeds, Glasgow, Liverpool and Covent Garden, London, in the coming months.

Simon Blagden, managing director of Jamie's Italian, said: "Westfield London has proven itself to be one of the most successful retail centres in Europe over the last year, so it's a natural fit for Jamie's Italian."

In addition, Westfield has announced four other restaurant openings: the fourth outpost of Lebanese group Mandaloun; the first opening for Chinese restaurant Royal China; and the centre's first kosher restaurant Café Isola Bella by Israeli chef Leor Nissim.

Westfield has also signed deals with existing tenants Caffe Concerto, which is launching a standalone restaurant in addition to its existing kiosk, as well as Searcy's Champagne Bar which is set to expand.

All of the new restaurants are scheduled to open between now and the summer.

Michael Gutman, Westfield's managing director UK/Europe, said: "This diverse mix of restaurants represents the extensive range of food, retail and leisure we have at Westfield London which has been further boosted by the recent opening of the state of the art Vue cinema.

"The cinema has exceeded all expectations and, together with these new signings and the extensive range of events and activities within the centre, completes Westfield London's evening offer."

Can Westfield's operators withstand the recession? >>

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Jamie Oliver names more Jamie's Italian sites >> By Kerstin Kühn

E-mail your comments to Kerstin Kühn here.

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