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Jason Atherton and Pierre Koffmann to man restaurant aboard the London Eye

11 May 2011 by
Jason Atherton and Pierre Koffmann to man restaurant aboard the London Eye

Celebrated chefs including Jason Atherton, Pierre Koffmann, Hélène Darroze and Marcus Wareing will be treating diners to meals on board the London Eye this autumn, Caterersearch can reveal.

The chefs have all signed up to this year's London Restaurant Festival, which will return to the capital for a fortnight from 3 to 17 October.

Now in its third year, the festival has been created by the London Evening Standard's food critic Fay Maschler and Simon Davis, who together run restaurant consultancy Private View, and this year has the support of VisitBritain and tourism minister John Penrose.

It is a city-wide celebration of dining out and is designed to raise the profile of establishments involved and drive footfall. Organisers hope to sign up 800 restaurants this year and operators wishing to participate can sign up by visiting the festival's website.

The London Restaurant Festival runs as an umbrella under which a myriad of events will take place. A series of new events will be introduced this year including walking gourmet odysseys in Soho, Mayfair, Covent Garden and Clerkenwell where diners will walk between different restaurants from course to course; and a tapas passport allowing punters to enjoy a different dish and glass of wine at different tapas restaurants.

Other events will include gourmet odysseys on London buses; a food quiz held at the Criterion on Piccadilly as well as participating pubs; and the Great Food Debate. The festival will culminate in an awards ceremony to be held at the Old Spitalfields Market.

Organiser Davis told Caterersearch this year the festival was about offering smaller operators the opportunity to raise their profile.

"The festival is a vehicle for restaurants to attach themselves to. It's as much about the big names as it is about helping smaller, neighbourhood restaurants who are struggling to get bums on seats," he said.

The London Restaurant Festival is supported by headline sponsor American Express, which has signed a three-year deal with the organisers.

London Restaurant Festival joins forces with Livebookings >>

London Restaurant Festival video: Jason Atherton Pollen Street pop-up >>

Eleven leading London chefs to man mini restaurant on the London Eye >>

By Kerstin Kühn

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