Jason Atherton's Sosharu closes abruptly amid relocation plans

03 August 2018 by
Jason Atherton's Sosharu closes abruptly amid relocation plans

Jason Atherton's Sosharu restaurant in Clerkenwell, Central London, has closed.

The Japanese restaurant was opened in March 2016 on Tunmill Street, with Atherton noting the following year that the concept was failing to attract lunch crowds to sustain the location's high rents.

However, despite saying he would keep the restaurant in the area in February after initial plans to relocate, all social media accounts for Sosharu have been deleted, while the search engine listing states it is "permanently closed". Its website remains active.

In a statement Atherton said: "When we launched Sosharu in March 2016, we hit the ground running with critical success, however, with time we have found the location of Farringdon to be an incredibly tricky spot.

"We look forward to relocating in London and hope our loyal customers will join us there.

"The Social Company is very proud of the Sosharu brand and we believe in its longevity with the right site."

It is currently unclear when Sosharu will reopen, however representatives for the restaurant have said it will be relocating to a central area.

It comes after a long-term campaign to make the location sufficiently profitable, which included lowering prices and changing menus.

"But there is not enough lunch trade in the area - being busy on Wednesday, Thursday, Friday and Saturday is not enough to keep a site going with high rents in Central London."

Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking