A branch of McDonald's in London's Brixton has been condemned as "misguided" and "offensive" by local residents and food critics such as Jay Rayner, after its walls were decorated with graffiti-style art.
Quoted in the Independent - newspaper today, Lee Dema, who works with local young people via the St Matthew's Project, said: "This is just another misguided attempt by suits to identify with 'edgy' Brixton. They should have opened up another outlet in Brixton Village and used Laura Ashley lampshades for all the middle class poseurs around them."
Similarly, Jay Rayner, food critic at the Observer newspaper,: "So the refurbed Brixton @McDonaldsUK has fake graffiti tagging. The real thing blights Brixton. Truly offensive idea."
The new McDonald's are also said to have self-order kiosks and free-to-use tablets for customers.
In response to the criticism, a spokesperson from McDonald's in the UK countered: "The exciting and fresh designs used in Brixton are in use across the UK and in other markets and have received a great reception."