Jay Rayner dubs Brixton McDonald's new graffiti décor as ‘offensive'

04 March 2016 by
Jay Rayner dubs Brixton McDonald's new graffiti décor as ‘offensive'

A branch of McDonald's in London's Brixton has been condemned as "misguided" and "offensive" by local residents and food critics such as Jay Rayner, after its walls were decorated with graffiti-style art.

Quoted in the Independent - newspaper today, Lee Dema, who works with local young people via the St Matthew's Project, said: "This is just another misguided attempt by suits to identify with 'edgy' Brixton. They should have opened up another outlet in Brixton Village and used Laura Ashley lampshades for all the middle class poseurs around them."

Similarly, Jay Rayner, food critic at the Observer newspaper,

: "So the refurbed Brixton @McDonaldsUK has fake graffiti tagging. The real thing blights Brixton. Truly offensive idea."

The new McDonald's are also said to have self-order kiosks and free-to-use tablets for customers.

In response to the criticism, a spokesperson from McDonald's in the UK countered: "The exciting and fresh designs used in Brixton are in use across the UK and in other markets and have received a great reception."

McDonald's and PizzaExpress among restaurants criticised for salty salads >>

McDonald's Restaurants Ltd >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking