Casual dining chain La Tasca has seen the number of reviews posted for its restaurants on TripAdvisor rise by 264% following a unique partnership with the reviews website.
Since March this year, La Tasca has been displaying the average TripAdvisor review rating for each of its restaurants on the La Tasca website, as well as the five most recent TripAdvisor reviews for each site.
TripAdvisor is also sending customers a post-dining email the day after their reservation at a La Tasca restaurant, asking them to share their experience by submitting a review on TripAdvisor. La Tasca also encourages its customers to submit reviews via in-store leaflets and cards, which it distributes to diners after their meals. TripAdvisor stickers are also displayed in all La Tasca restaurants across the UK.
The relationship between the two businesses is the first time that TripAdvisor has managed a review collection process for an entire restaurant chain.
So far, La Tasca has seen a 264% increase in reviews between March and June 2014 compared with the same period a year ago, and jointly collected reviews represented 30% of all reviews collected over the period.
Meanwhile, in terms of overall rating, La Tasca's scores have risen, reaching 4.03 in March to June 2014, up from 3.78 during the same period last year.
TripAdvisor already offers a number of free review collection services for hospitality business owners, including Review Express, which enables owners to send customised emails to their customers, encouraging them to share a review about their experience.
It also offers paid-for solutions for partners wishing to collect reviews from their customers post-trip, such as the new service used by La Tasca. TripAdvisor manages the process including hosting and customising the review form, moderating content and providing data feeds to integrate jointly collected reviews into the partner's website and analytics.