French restaurant company Le Bistrot Pierre has opened a new site in Plymouth, which has kick started a complete rebrand for the group.
The new site, located in the historic Royal William Yard, is the first bistrot with the new branding, which sees a name change to Pierre Le Bistrot as well as a new interior and updated menu. The restaurant is also the first within the now 10-strong group to have a standalone bar.
"The Plymouth site has a new look and feel, which is much more French," said Arpita Abstey, head of marketing. "We know our customers call us Pierre so we've changed the name and the overall feel is much more of an independent restaurant."
The rebrand, which was consulted on by brand specialists Keane Brands, includes a new logo, website and menu design. It will be rolled out across the Le Bistrot Pierre estate over the next 18 months, during which time all outlets will undergo a refurbishment.
Additionally, the group plans to open three further restaurants this year and then grow by five restaurants per year over the next three years, all located in regional cities.
Robert Beacham, co-owner of Le Bistrot Pierre, said: "We have invested a great deal of time into creating a vision for the future of Le Bistrot Pierre which will appeal to a national market as we continue to grow."
In addition to Plymouth, the company currently operates restaurants in Nottingham, Derby, Leicester, Leamington Spa, Sheffield, Harrogate and Stratford-upon-Avon and Ilkley, Yorkshire.