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Legal spat forces Birmingham's Nomad to change name

20 April 2016 by
Legal spat forces Birmingham's Nomad to change name

Birmingham restaurant Nomad is undergoing a major refurbishment and changing its name to Wilderness after being threatened with legal action by New York Michelin-starred restaurant NoMad.

The former pop-up restaurant, which opened its first permanent location at 1 Dudley Street in Birmingham in October last year, will close on 7 May and re-open on 25 May as Wilderness. During the closure the restaurant will undergo a major transformation which founder Alex Claridge told The Caterer will better reflect the restaurant's new name.

He said: "The fact is we aren't nomadic anymore. We have a home. So I decided to take stock of where we are now, what we had done and what is closest to my vision going forward.

"What we are planning is a much better fit for our long term plans and something much more exciting."

Claridge declined to give specific details on the restaurant's refurbishment ahead of the launch but said theatre designer Stax Creations, which is known for creating large-scale and ambitious theatrical sets, will lead the design.

The company's brief is to create "an immersive space" in the 26-cover dining room, reflecting the restaurant's new name and its experimental approach to fresh, locally sourced, allotment-grown and foraged foods. He said: "We're looking at whether we can change the weather indoors, or build a stream. It's going to look nothing like a restaurant or bar."

In regards to the menu, Claridge said: "I want the food to write a love letter to the British isles that is all encompassing, which reflects its landscapes, from its mountains to the sea.

"There will not be a menu. I want to present the food as a story, either by chapter or as a whole. I want something that creatively enables us to have a narrative and this chapter idea means we can offer a taster of what we do.

"This is going to be a chance to create something a little bit more of an experience with a different way of looking at food and drink."


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