Levi Roots to open London restaurant

21 July 2015 by
Levi Roots to open London restaurant

Levi Roots, the creator of Reggae Reggae Sauce, is to open a new London restaurant later this year, two years after he closed his last venture.

Levi Roots' Caribbean Smokehouse will open later this year at Westfield Stratford City shopping centre, in partnership with Las Iguanas co-founder Eren Ali.

Roots, a British-Jamaican reggae musician, is famed for making one of the most memorable appearances on the BBC TV show Dragons' Den, when was offered an investment of £50,000 for a 40% stake in the business by Peter Jones and Richard Farleigh.

The new restaurant business comes on the back of the success of the Levi Roots sauce brand, which now has 50 products in the portfolio.

However it is not the first time Roots has opened a restaurant. He opened the Papine Jerk Centre in Battersea in 2007, serving Jamaican cuisine to the nearby Thames Christian College. It closed in 2013.

Speaking of his partnership with Ali for the new restaurant, Roots said: "I know Caribbean cuisine and Eren knows how to create successful dining experiences. It feels like the perfect partnership."

The duo has brought in Steve Phillips, previously of Gourmet Burger Kitchen, as head of operations.

Ali said: "I've been relishing the idea of working with Levi. We are bringing something unique back from our Caribbean travels together to Levi's adopted home town of London."

Roots added: "Since the initial success of Reggae Reggae Sauce on Dragons' Den I've wanted to bring the tastes of the Caribbean to as many people as possible. Now that we have built such a strong reputation for the Levi Roots brand, it feels like the right time for me to open a restaurant to give even more people the opportunity to enjoy genuine Caribbean cooking."

Boom Burger's Brixton site now set for March 2015 >>

Levi Roots to close London restaurant >>

Are you looking for a new role? See all the current restaurant vacancies available with The Caterer Jobs >>

Latest video from The Caterer

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking