Living Ventures is set to open its fourth venue under The New World Trading Company (NWTC) brand, in Albert Dock, Liverpool.
The company has spent £1m refurbishing its new Albert Dock unit, to be called the Smugglers Cove.
Employing 60 people, it will offer a rum list, cocktails, craft beers and ales, Champagne and wine. The food menu is inspired by the deli, rotisserie and BBQ. Live music will be performed by local musicians on a daily basis.
The Smugglers Cove is in the heart of Albert Dock on Britannia Pavilion.
Other NWTC sites include: the Oast House in Manchester and the Botanist, in Leeds and Alderley Edge.
NWTC has a forecast turnover of £9.5 million for this financial year with an expansion planned for London in 2014.
Tim Bacon, chief executive of Living Ventures, said: "This is an exciting time for NWTC. Our current offering has proved to be a success in a tough economic climate and we feel Liverpool is the obvious choice for the next evolution of NWTC. Liverpool is a vibrant and exciting city and I believe The Smugglers Cove will be a great addition to what is already on offer at Albert Dock."
Graham Cook, director of Albert Dock Company, said: "We are very pleased to welcome NWTC's latest venue to Albert Dock. Its arrival will only further enhance the already fantastic selection of bars and restaurants we have on offer here. In its 25th year of regeneration, it seems very right that a new operation should open at the Dock. While we should celebrate the past, it's always important to look to the future and bring exciting new venues for visitors to enjoy.
"It is also encouraging to see Living Ventures have the confidence to open its second venture in Albert Dock Liverpool. As a place to set up business, Albert Dock continues to attract some of the biggest names in the hospitality trade, which is great news for both the estate as well as our visitors."
The Smugglers Cove will offer the first class friendly service that Living Ventures restaurants are renowned for, recently coming seventh in The Sunday Times Top 100 Companies to work for. The venue joins Living Ventures' highly successful GUSTO restaurant and bar at the Dock.