Location key in choosing where to eat

A convenient location is the most important factor when it comes to choosing where to eat, according to new research.

The survey by retail insight consultancy Him! revealed that location was still the most important influencing factor on diners.

More than a quarter of those questioned said they were eating out more than they did a year ago, with men the most likely of the sexes to eat out.

On average Brits eat lunch on the move nine times a month and their evening meal away from home four times a month. Value for money remains more important than price.

The survey also found that 55% of visitors to restaurants such as Wagamama, Pizza Hut, Bella Italia and La Tascawere female, and the average age of diner was 35. Pubs (Wetherspoons, Brewers Fayre, Harvester, Slug and Lettuce) enjoyed equal numbers of men and women customers, but slightly older than the restaurant-goer at over 45.

It also found that 25% students were attracted to fast-food chains such as McDonalds, Burger King, KFC and Wimpy. However, 52% of visitors were male with an average age of 34. High-street retailers (Greggs, Subway, Café Nero, Pret à Manger) attracted the youngest audience with 30% of customers were under 24 and 59% female.

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