London restaurateurs optimistic about 2010

25 February 2010 by
London restaurateurs optimistic about 2010

Restaurant operators in London are optimistic about business in 2010 despite a tough start to year, a survey has found.

According to the monthly Restaurant Barometer, which is carried out by Business Link London and questions more than 300 restaurant operators in the capital, nearly half of restaurants reported a drop in trade, footfall and customer spend in January compared with 2009.

While more than half (54%) of restaurants in London ran promotions in January to boost trade, 49% reported a fall in takings and 47% a drop in covers which were largely blamed on the adverse weather conditions during the month.

"The snow lost us a lot of business," one operator said.

However, looking forward, 57% of London's restaurants said they anticipate an increase in takings during 2010 compared with last year, with 70% expecting to keep on the same number of staff.

Consumer confidence appears to support the optimism of the restaurants, with 83% those surveyed saying they expect to eat out the same amount or more in 2010 than they did last year.

Ashley de Safrin, business adviser for the hospitality sector at Business Link London, said: "Despite a slow January, prospects are looking up for the restaurant sector. 2010 should give rise to increasing trade through more targeted marketing and innovation by restaurant owners."

De Safrin added that reviewing marketing plans and the use of promotions would be vital.

"In particular websites are a cost-effective way to reach customers and increase bookings," he said.

"While an encouraging 72% of our surveyed restaurants have a website for their business, this does mean that more than a quarter have yet to develop a web presence to both promote their business and take online bookings."

Rise in Christmas bookings fails to boost profits at London restaurants >>

Restaurants face 20% Christmas boost followed by New Year dip >>

More diners are eating out but are spending less >>

Snow both helped and hindered hotels in January, says PKF >>
By Kerstin Kühn

E-mail your comments to Kerstin Kühn here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs
Looking for a new job? Find your next restaurant job here with jobs

Blogs on]( Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking