London-based group M Restaurants is to open its third outlet, following a successful £1.8m crowdfunding campaign.
The 150-cover M Bar & Grill Twickenham will open in July as a smaller and more casual version of the company's two other restaurants in Threadneedle Street and Victoria Street. It will be located in a 3,145 sq ft, ground-floor unit in Brewery Wharf, a new luxury residential and cultural development close to the River Thames and Twickenham Stadium.
M Restaurants has agreed a 25-year lease for the site, owned by St James. Leisure agent Restaurant Property secured the deal.
The business will specialise in wine by the tap, quirky cocktails and a menu of both healthy and indulgent bar food. It is also believed to be the first UK restaurant to offer 100% full-blood Highland Wagyu beef, reared by Mohsin Altajir and Martine Chapman in Perthshire, where they handfeed the animals for up to 36 months with seaweed and Omega three.
Martin Williams, founder and chief executive of M Restaurants, co-created the new concept with his executive chef Michael Reid after pairing back his previous plans to open another large restaurant following last year's referendum result.
"It became evident that more and more people would be looking to stay local at the weekends rather than travel into London.
"Twickenham residents and local businesses will thus be able to enjoy the M experience but without a lengthy commute. Although M Bar & Grill will be more casual than either M Threadneedle St or M Victoria, it will continue our award-winning tradition of offering the best quality steak and wine, in stylish but relaxed surroundings."
Reid added: "Our two incredible, multi-award winning international grill restaurants are now firmly established in central London, so it now feels like the right time and location to create a truly modern British grill."