Marco Pierre White and Sir Rocco Forte team up for a second time

04 November 2005
Marco Pierre White and Sir Rocco Forte team up for a second time

Restaurateur Marco Pierre White and hotelier Sir Rocco Forte are going into business together with a new restaurant in St James's, London.

The new Italian eaterie opens on Monday (7 November) on the former site of fish restaurant Madame Prunier. It will be named Luciano after White's eldest son.

Forte and White are equal shareholders in the business. A spokeswoman for Forte said the deal was a "one-off" and he had no plans to get involved in other restaurant projects.

Luciano's 1930s interiors have been created by designer David Collins and will be divided into a 70-seat Johnnie Walker-sponsored bar and 135-seat restaurant. Average spend including wine is expected to be about £45.

"I'm moving back to my Italian roots," White said. "French food is too rich to eat every day of the week, but you can eat Italian every day and never get bored."

Both head chef Marco Corsica and general manager George Perende, were formerly at Conran restaurant Sartoria.

White and Forte worked together in the early 1990s when White operated an eponymous restaurant at the then Forte Hyde Park Hotel, now the Mandarin Oriental.

Get your copy of Caterer and Hotelkeeper every week - click here to subscribe and save 25%.

Sudoku Join the craze and play Sudoku online!
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking