Mark Hix's Restaurants Etc is to call its new restaurant venture in the City of London Hixter.
The 5,000 sq ft restaurant will open on the site of the former Sushinho on Devonshire Square in Bishopsgate, London in November.
Commenting on the choice of name, Hix said: "It arose from a conversation that a journalist thought they overheard at a party one night, and kind of escalated and developed from there. We were looking for a name that would sit well across a group of restaurants that will take on the concept of chicken and steak that has been so well received at Tramshed in Shoreditch. The site is a hugely exciting acquisition for us, we've been looking to open a site in the City for some time and this site meets our criteria on many levels."
The ground floor restaurant will have a 100-cover dining room, and diners can choose either a whole Swainson House Farm roast chicken for 2-3 to share, including chips for £25, a 250 or 500g Glenarm mighty-marbled steak at £20 and £40, a 1kg porterhouse at £69 or kilo rib steaks coming in multiples of 250g all served with chips and Bearnaise, along with the option of starters and desserts.
The new city site will also be home to a second Mark's Bar, which will be housed in the basement offering a similar cocktail menu and food experience to that of the Soho site. It will have a 2.30am licence.
Mark Hix said of the deal: "This is a hugely exciting acquisition for us, we've been looking to open a site in the city for some time and this site meets our criteria on many levels, not least because it has a great basement where I can open our second cocktail bar Mark's which we are very fond of in Soho. The city has changed since I worked in my first head chef's job at Mr Pontac's 25 years ago, restaurants were few and far between and top hats were fading out!"
Business partner and Finance Director of the group Ratnesh Bagdai added: "Commercially, this deal simply made sense and the timing of such fits in line with our measured growth plan. Whilst we will continue to seek further city locations I very much look forward to this pre-Christmas Devonshire Square project."
Hix's Restaurants Etc has eight sites, and the new City site will be its ninth.