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McDonald's apologises for offence caused by child bereavement ad

16 May 2017 by
McDonald's apologises for offence caused by child bereavement ad

Fast food chain McDonald's has apologised if its new advert, which marries the theme of child bereavement with a Filet-o-Fish, has caused upset to viewers.

The Advertising Standards Authority (ASA) has so far received around 100 complaints.

The advert was first screened last week and shows a boy asking his mother about his deceased father.

It turns out that the boy has little in common with his late dad, until he arrives with his mother at a McDonald's and it transpires that the boy enjoys a Filet-o-Fish in just the same way that his father did.

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