Service with a smile 21 February 2020 Tom Kemble of the Pass at South Lodge cooks up a pumpkin masterclass and shares why it’s important for chefs to meet their customers
In this week's issue...Service with a smile Tom Kemble of the Pass at South Lodge cooks up a pumpkin masterclass and shares why it’s important for chefs to meet their customers
Read More
Search
The Caterer

McDonald's calls for younger and older jobs to save ‘workforce cliff'

31 March 2014 by
McDonald's calls for younger and older jobs to save ‘workforce cliff'

McDonald's Europe has called on hospitality companies to push for recruitment among younger and older workers, after research from the European Commission found that the working age population is shrinking.

The fast food company, which employs more than 425,000 people across Europe including franchisees, has labelled the problem the "workforce cliff" and defined it as too many older people leaving the workforce, and not enough younger people joining.

Its proposed solutions included holding employment campaigns that focus on hiring younger workers, especially in Sweden and Italy; older worker recruitment drives, especially in the UK and in Poland; and increased spend on training and career trajectory.

Making jobs as compelling as possible is also important, said David Fairhurst, chief people officer at McDonald's Europe and commissioner at the UK Commission for Employment and Skills.

He also confirmed that McDonald's will adapt its employment strategy according to these guidelines, including continuing to hold open days that demonstrate to initially lower-wage employees how they can expect their career to progress through the company.

Fairhurst said that the current employment problems among young people were well-known, but that the similar need to keep older people in the workforce often went unnoticed. He said that any problems in the labour market would affect business staffing and productivity.

He added: "If more businesses like ours can find ways to get more of the working age population into jobs, the edge of the workforce cliff can be pushed back by as much as ten years. If we react appropriately now, we will ensure that the economic recovery is not undermined unnecessarily."

In the UK, McDonald's has recently run "How to get hired" events with JobCentrePlus and Learndirect, giving younger people free career coaching, and advice on interviews and CVs.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!