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McDonald's franchise model wins praise

10 November 2004
McDonald's franchise model wins praise

McDonald's has helped to create jobs and bring investment into some of the UK's most deprived areas, according to a think-tank The Work Foundation.

The foundation's report, called Who is Being Served?, found the franchise model favoured by McDonald's helped to generate wealth, with 60% of revenue retained within the local area, equivalent to an average of £900,000 per restaurant per year.

Andy Westwood, the report's author, said: "McDonald's has a business model that confers far more on local communities than most people would credit. These are local businesses that recruit, train and promote local people - often the ones who are overlooked in other parts of the labour market."

  • McDonald's has launched a two-week UK poster campaign that replaces the world famous golden arches with a golden question mark.
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