The next chapter 6 December 2019 Lexington managing director Julia Edmonds on taking the helm at the caterer and her people plans for the future
In this week's issue... The next chapter Lexington managing director Julia Edmonds on taking the helm at the caterer and her people plans for the future
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Menuwatch: Som Saa, London

19 July 2016 by
Menuwatch: Som Saa, London

From Hackney pop-up to Spitalfields staple, the wildly popular Som Saa is bringing authentic Thai food to the east end. And to Instagram. Neil Gerrard reports

It has become a truism to say that if you really want to generate a buzz around your restaurant, you should first appear as a pop-up.

Whether it is an abandoned garage somewhere in deepest east London or a simple street food market, getting the food right and creating a ready-made army of fans helps populate the newly permanent site, as well as dulling any cutting words from critics forced to queue outside with everyone else.

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