Alex Claridge is the nomad who walked into the wilderness. He talks to Richard McComb about Birmingham food culture, recreating a Big Mac and refusing to be typecast
Alex Claridge isn't a fan of TripAdvisor or street food vendors who denude great cuisines of authenticity. He is a fan of speaking his mind. This tenacity perhaps explains how Claridge is turning out some of the most exciting dishes in Birmingham at the Wilderness.
"We started to introduce dishes that are the root of what we do now," says Claridge. There were playful exercises, such as "Oh, bollocks!", an ice-cream dish based on a dropped 99 Flake. "We realised we didn't need to limit ourselves to any particular emotion. We can do food that is unsettling. We can do food that is exciting. There is not a fixed grid," he adds.
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