Mexican brand Benito's Hat to open new branch in Farringdon with on-screen ordering

02 October 2013 by
Mexican brand Benito's Hat to open new branch in Farringdon with on-screen ordering

Mexican restaurant and bar Benito's Hat is set to open its fifth site in London's Farringdon this November, showcasing the brand's new electronic order system.

The 40-seat venue will be open for breakfast, lunch and dinner, and will include a "food creation" counter allowing customers to manage electronic orders. Diners will be able to order via screens in-store, in advance using the website, or by using the forthcoming Benito's Hat smartphone app.

As well as the usual range of tacos, soups, salads, beer and cocktails, the new branch will also include "Felipe's Salsa Bar", named after executive head chef Felipe Fuentes Cruz. Over ten salsas will be on offer, including classic salsas roasted pineapple and habanero, and dried prawn and chipotle.

Benito's Hat founder, Ben Fordham, said: "We are extremely excited to announce the opening of our latest site in Farringdon. Our state-of-the-art in-store ordering system and bespoke Salsa Bar are further innovations to help keep us at the forefront of the Mexican fast casual sector.''

Part of a wider expansion plan, the Farringdon site will be the first new restaurant to open since the company received a £1.4m investment from Calculus Capital earlier this year. The firm is planning to build five more sites by the end of next year, taking the total number of Benito's Hat branches to 10.

Existing locations comprise a branch in Covent Garden, one in Goodge Street, another near Oxford Circus, and one in King's Cross train station.

And it's not just the number of restaurants getting bigger: Benito's Hat is this month hoping to create the UK's largest ever burrito to help fundraise for charity Action Against Hunger.

The Mexican way >>

Calculus Capital bites into Benito's Hat with investment deal >>

Benito's Hat to open fourth site at King's Cross station >>

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