Michelin acquires Bookatable

13 January 2016 by
Michelin acquires Bookatable

Michelin has acquired Bookatable, as part of the group's plan to develop its online restaurant reservation market in Europe.

Bookatable, which has its head office in London, has more than 15,000 businesses using its service and saw 34 million covers booked in 2015 across Europe.

A statement from Michelin said: "This acquisition strengthens and accelerates the development of Michelin's technology platform for online restaurant reservations."

It said the deal would develop the quality of service offered to customers and "build the offers of the future".

Michelin plans to roll out the service in more countries in the future, with a particular focus on Scandinavia.

The announcement follows a multi-year partnership between the two firms, which saw Michelin incorporate Bookatable solutions into its Michelin restaurants offer through online and mobile apps.

Michelin aims to speed up its growth in travel assistance services and hopes to help restaurateurs develop their business with new solutions, while making it easier for customers to book tables

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