Michelin-starred chef Tom Aikens introduces BYO alcohol policy

17 September 2009
Michelin-starred chef Tom Aikens introduces BYO alcohol policy

Celebrity chef Tom Aikens has introduced a bring your own (BYO) alcohol policy at his Michelin-starred restaurant in London's Chelsea for two months.

The chef is offering diners the chance to bring their own wine to his eponymous restaurant during lunch service during September and October.

Aikens, who also runs Tom's Kitchen, told Caterersearch the offer has been designed to attract new customers to the restaurant and has been prompted by existing diners trading down.

- "We'll be doing it at lunch with no corkage and the idea is to bring in some new clientele. Now we're heading towards winter it's nice to give people that option and it's a good way for our sommelier to try some different wines."

The BYO policy has also been adopted by restaurateur Sam Harrison at his brasserie Harrisons in Balham, which gives customers the chance to bring their own alcohol into the restaurant every Monday throughout September.

Consumers continue to eat out but are spending less >>

Restaurant calls on diners to bring home-grown produce to get a free meal >>

Mixed industry response to campaign for diners' doggy bags >>

Tom Aikens 'humiliated' by suppliers' £1m losses >>

E-mail your comments to Rosie Birkett here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs
Looking for a new job? Find your next restaurant job here with Caterersearch.com jobs

Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking