Simon Whiteside is the co-founder of fish and chip restaurants Hook in Camden and Bia Mara, which now operates in Brussels and Antwerp. He has recently launched Roe at Pop Brixton in London, a sustainable seafood restaurant focusing on produce from the British and Irish coast. He discusses going it alone without investors and his plans for a bricks and mortar site with Katherine Price
Why did you decide to open your first solo restaurant at Pop Brixton?
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