Cruise ship company P&O has announced the launch of its new £300m superliner, The Ventura.
The ship, which will carry 3,600 passengers and 1,200 crew, will be designed specifically for British holidaymakers with an emphasis on fine dining, modern and contemporary art and family entertainment.
Marco Pierre White will create a signature fine dining restaurant aboard called The White Room and will act as dining consultant in the run up to The Ventura's launch in 2008.
P&O Cruises managing director, David Dingle, said: "The White Room will be a sumptuous restaurant with a menu reminiscent of the finest dishes found in the most memorable hotels and restaurants across Italy."
The Ventura has also partnered with Noddy for the children's area, and the Tate Modern to host ‘Introduction to Modern Art' themed cruises.
Dingle added: "Each time we build a new ship, we look for evolution rather than revolution. Our research tells us that in Britain today people are looking to spend on experiences rather than material things. The Ventura will take the contemporary cruise experience to the next level."