A new upmarket hot dog group named Top Dog, spearheaded by Marissa Hermer, the wife of Boujis nightclub and Bumpkin brasserie founder Matt Hermer, is set to launch in central London in 2015.
Also co-founded with chief executive of Fortnum & Mason Ewan Venters, who will be non-executive chairman, the site will serve organic meat hot dogs, ice cream milkshakes, and rapeseed-cooked fries, and will open its first location in Soho. It reportedly hopes to expand further within central London over the next 12 months.
It's an idea from California-born reality television personality Marissa Hermer, and wife of leisure entrepreneur Matt, who was part of the opening teams at London nightclub Boujis, and brasserie group Bumpkins.
Ladies of London â' reportedly hit upon the idea for the group after feeling that she could not find a good-quality American-style hot dog in London, and after being inspired by the success of the various burger brands in the capital.
Hermer said: "I'm so excited to launch Top Dog and bring a little of my favourite American food to the UK. I cannot wait to share my interpretation of the best American hotdog with London."
The venture comes two years after Champagne and hot dog site Bubbledogs opened in Fitzrovia (whose hidden Kitchen Table restaurant received a Michelin star this year).
Other well-known American-style hot dog shops in London include three-strong group Herman Ze German, and the "flat-top dog" options on the menu at American burger bar, Shake Shack, in Covent Garden.