North East Chef of the Year restaurant Food Social to rebrand in 2014

19 December 2013 by
North East Chef of the Year restaurant Food Social to rebrand in 2014

Food Social, the Newcastle restaurant run by former North East Chef of the Year Andrew Wilkinson, is to rebrand and merge with the Biscuit Factory art gallery early next year.

It will change its name to ‘artisan' from 2 January, and will also see some cosmetic changes and several new menu items and food-related events.

Food Social was founded by another North East Chef of the Year, David Kennedy, who passed on the management to Wilkinson in 2012 after leaving to focus on his other restaurants.

The site's new name is inspired by the restaurant's artisan credentials and growing local popularity, while the rebrand itself is part of the overall goal to integrate it into the art gallery in which it is based.
Despite the gallery having its own café, the merging of the restaurant into the venue is part of the overall aim to expand and increase the site's offer.

Gallery owner Ramy Zack said: "We are all very excited by this move. The merger had been on the cards for some substantial time. This has not been a spur of the moment decision. The restaurant is well placed to continue to grow and we are confident will do so alongside the Biscuit Factory.

"The name change will mark a new beginning and allow us to push on as we head into 2014. We are excited by what the future holds and we hope diners will feel equally energised."

Opened in 2002, the Biscuit Factory in Shieldfield, Newcastle, houses a collection of art, craft and design pieces, and can be hired out for events. It is currently undergoing expansion to allow it to become a more luxurious venue, alongside a plan to add artists' studios, office space and music rehearsal rooms.

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