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November leisure spend drops as consumers save for Christmas

21 December 2016 by
November leisure spend drops as consumers save for Christmas

The average British household spend £207 on out of home leisure in November, with eating out down 5% and drinking down 4% on October.

According to the latest Greene King Leisure Spend Tracker, which takes collects data from 4,000 households, total spend was down 3% from October to November, though year on year saw an increase of 9% (£17). The pub giant put this down to the effects of the Paris terror attacks, which took place in November 2015.

The household average for eating out in November stood at £82.27, up 10% on the same period in 2010, while drinking out was £45.63, a 16% increase on last year.

Respondents also told Greene King that they saw Christmas as a good time to try new food and drink, with 49% agreeing that they would try different dishes in the period and 37% saying they planned to consume different drinks.

Kenny Skelton, Greene King CRM, digital and insights director, said: "People save up all year for Christmas and see it as a great occasion to push the boat out and try something a bit different. The roast turkey with all the trimmings is still beloved by punters at Christmas time, but now customers are more adventurous and expect greater choice and new options on their Christmas menus."

Greene King to offer designated drivers free soft drinks this Christmas >>

Record revenue of £1b for Greene King >>

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