All Oakman pubs will be donating the full net price of every pizza or pasta dish they sell for three days to the Italian Red Cross in order to provide some care for the victims and their families, and help fund the charity's relief efforts.
The earthquake struck in the early hours of Wednesday morning (24 August), affecting the towns of Amatrice, Accumoli and the village of Arquata del Tronto in Italy.
Peter Borg-Neal, CEO of Oakman Inns, said: "We have strong connections with Italy. Much of our menu is inspired by Italy and their traditional cuisine, and we therefore have a huge number of colleagues who are Italian. We have decided that we want to do something really meaningful to help the victims of this disaster. If we sold our normal amount of dishes we would be sending a cheque for around £20,000 to Italy. I am hoping we will have to write a much bigger cheque."