One man and his molecules
For someone who specialised in repossessing office equipment, Heston Blumenthal's plucky move into the world of restaurants nine years ago was in itself remarkable. The rate at which he then secured adoring fans for his faultless cookery and better-than-average grades from the guidebooks was phenomenal.
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"We've had such an unbelievable amount of publicity, from January onwards, it just went ballistic. It's been like being patted on the back and kneed in the groin at the same time" |