Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Operators opt for chicken to beat recession

16 April 2009 by
Operators opt for chicken to beat recession

Chicken breast has overtaken sirloin steak as the UK's most popular main course as operators look to cut costs in the face of recession, research revealed today.

A survey of 100 foodservice operators, by analyst Horizons, found that chicken breast is now the most commonly listed main course on menus at pubs, restaurants and hotels.

Fish and chips is the second most popular main course, the biannual Menurama research shows, with Sunday lunch, sirloin steak and risotto making up the top five.

There is also an increased focus on food provenance, with traditional meats such as mutton and game including guinea fowl and rabbit making a return on to British menus.

Horizons managing director Peter Backman said the findings demonstrate a move towards cheaper ingredients in response to financial pressures.

"Premium ingredients have been dropped in favour of more economical dishes and we are seeing the emergence of more traditional British recipes," he said.

"Spiralling meat costs have prompted operators to reduce the weights of their core meat dishes such as beef burgers and steaks."

Consumers avoiding pubs and restaurants as recession fears grow >>

Restaurants should resist the temptation to discount heavily >>

Food inflation is fuelling more local sourcing >>

By Kerstin Kühn

E-mail your comments to Kerstin Kuhn here.

Caterersearch.com jobs
Looking for a new job? Find your next restaurant job here with Caterersearch.com jobs

Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking