Search
The Caterer

Papa Johns sets 100-store target for expansion

30 March 2007 by
Papa Johns sets 100-store target for expansion

Papa Johns, the US pizza franchise, has revealed plans to expand the number of outlets in the UK to 100 by the end of the year.

The company, which currently operates 87 branches in the UK, said the expansion would be relatively cautious, emphasising the quality of franchisee and product above aggressive advertising against larger rivals, such as the 450-strong Domino's.

Nigel Travis, president and chief executive of Papa Johns, said the expansion was a statement of the chain's commitment to international business.

"The UK is extremely important, and that is why we are investing our own money into successful franchises," he told Caterer. "In the US, a really successful franchise runs in the 30-50 outlet] range. We need to get some franchisees with 6-10 stores or 12-13 stores in the UK."

Travis's growth plans will see Papa Johns running 170 outlets by the end of 2010 with the long-term goal of 350.

"We do not break this down, but we are moving forward into some non-traditional sites: motorway service stations, arenas and stadiums. In those areas we have an opportunity to build the brand," he said.

The expansion plans come a year after Papa Johns sold its stake in the Perfect Pizza chain, relinquishing control of 205 franchises it acquired in November 1999.

Papa Johns sells Perfect Pizza

Pizza dividendsby Christopher Walton

E-mail your comments to [Christopher Walton](mailto:Christopher Walton@rbi.co.uk?subject=Papa Johns) here.

[The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.