Great British Bake Off judge Paul Hollywood is to launch his high-street bakery chain Knead in London's Euston Station.
The "upmarket bakery" will sell pastries, pies, cakes and sandwiches. It will also sell mini chocolate tarts and sausage rolls (sold by the inch) created by Hollywood.
It will be open every day from 7am serving breakfast snacks such as bacon butties. The coffee on offer will be made using 100% Arabica beans.
A quote from Hollywood on the Knead website reads: "Since leaving school and starting work in my father's bakery I have loved and championed everything to do with great baking. The creation of Knead is an extension of this passion, and I can't wait for you to come and experience what we have created. Just wait until you taste the difference in my bacon butties and sausage roll!"
Hollywood was the only star of the Great British Bake Off to stay with the show during its migration to Channel 4. The first episode aired this week bringing in over six million viewers, however this is a drop of almost four million compared to the previous series premiere on the BBC.
SSP has over 500 brands in its portfolio spanning across 30 different countries. It has 600 stores in 20 airports and 115 train stations around the UK. SSP plans to roll the Knead concept out across the country's transport hubs.
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