Pizza Hut is to introduce what it believes is the first ever apprenticeship in the art of "guest experience".
The casual dining chain will offer 100 existing team members the opportunity to undergo the training, before the initiative is rolled out nationwide in 2014.
Apprentices will undergo a year of experienced-based training, online engagement and observational learning as well as Pizza Hut's key "mantras".
HR director Kathryn Austin said: "This apprenticeship is an industry first, and demonstrative of the authenticity and belief in people that is at the core of Pizza Hut.
"They will help our employees earn skills and responsibilities that will facilitate their next step up the career ladder, while giving them the freedom to deliver sincere, heartfelt service."
The scheme has been developed with Tribal and awarding body EDI. It will see the apprentices undergo a year-long on-the-job training programme to earn a Guest Experience Intermediate Apprenticeship with Technical Certificate.