Pizza Hut UK has launched a new delivery, dine in or takeaway concept, which it plans to roll out to nine stores this year in a £1m investment.
The first store under the new concept has opened in Luton, aiming to appeal to the student population.
The restaurant, close to the university library and halls of residence, has an open-plan kitchen and seating for up to 12 guests and offers the flexibility for customers to have their pizzas delivered or to take away.
Neil Manhas, general manager UK, said: "I am delighted to announce the opening of our first fast-casual delivery store in the UK in Luton. Our delivery business has bold plans to enhance our customer experience by making it easier and faster to enjoy a better pizza, and this new store design will play an important role in helping us to deliver on this ambition.
"With a vibrant, modern and fun design, we're putting our customers at the heart of the experience, offering them the chance to collect, eat in or enjoy our five-minute express lunch, as well as offering the delivery options we're known for."
Pizza Hut UK has said it has ambitions to extend the concept across its entire delivery estate of more than 400 stores.