Search
The Caterer

PizzaExpress launches menu competition

24 March 2015 by
PizzaExpress launches menu competition

Restaurant chain PizzaExpress has launched a competition for customers to create a pizza that could feature on the menu of its 440 restaurants - only the second time in its 50-year history that it has held such a competition.

The winner will receive £10,000 and a holiday, in addition to seeing their creation on PizzaExpress menus.

Participants can put their pizza together through the Create Your New Favourite website, with over more than 250 ingredients to choose from - ranging from tzatziki to tarragon and cauliflower to kale. There will also be a number of sweet options, such as marshmallows, fudge, custard, and caramel sauce.

Entries, which open today (24 March) will be whittled down to just five by a panel of judges before going to the public vote from 23 June until 15 July.

Children are also being invited to draw a picture of what they'd like to find on a pizza on a Create Your New Favourite activity sheet, available in all PizzaExpress restaurants. One winner will be selected by the manager of each restaurant and each winner will receive a Kids' pizza making party for them and seven friends.

PizzaExpress recently reported first half like-for-like sales growth of 6.8%, with turnover up 9.14% to £231m in the 28 weeks to 11 January 2015.

The business, previously owned by Gondola Holdings, was sold to Chinese private equity firm Hony Capital for £900m last year.

PizzaExpress sees 7% H1 sales growth as it enters 50th year >>

Chinese private equity firm pays £900m for PizzaExpress >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!